7 Steps to Create an Effective Brand & Marketing Plan

When starting out in your business, brand, and marketing is one of the essential areas that you as a business owner should be involved in. You need to position your brand presence eloquently and correctly the first-time around. It is only your business identity and reputation, followed by a brand legacy that you are establishing.

So, whether you are a start-up or a seasoned business, treat Brand & Marketing as an integral part of the running your business and start off with a structure on how to position your brand and marketing.

This course covers five sections spread over seven modules:

• Brand Identity
• Brand Standing
• Brand Design
• Brand Personality
• Marketing Activities

When you enroll on this course, you will be guided step by step in each module with a mixture of video introduction, practical know-how, and activities. You then capture your answers into a workbook and your Brand & Marketing Plan template.

You will discover or reinforce your business values that form your business foundation, articulate who are your ideal clients, identify your preferred Go-To-Market (GTM) channels, and start building greater quality contacts and nurturing relationships. It is at the trust stage that you earn the right to sell.

By the end of the course, you will have developed your own Brand & Marketing Plan and activities for the next 30-90 days to start implementing your marketing to grow your brand presence. The eventual goal is to establish a top-of-mind brand standing in your client community.

When you wrap it up and submit it in your workbook, you will receive a Certificate of Professional Development.

You will also have a personal 30 mins one-on-one session with May by Zoom.